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Morecambe Winter Gardens to host British Fashion Week

John Freeman
Morecambe's word famous Winter Gardens will host British Fashion Week next year,
to help support the restoration of the historical venue.

The British Fashion Week committee are collaborating with The Boutique, Brands and Buyers Association (BBABA) in finding the highest standard of unique and upcoming designers and British textile manufacturers, as well as established brands to showcase within the trade exhibition creating what is, British Fashion Week. 

The official event launch wil take place at Winter Gardens, where the 120 exhibitors will be surrounded by simplistic period features that capsulate a timeless British essence, appreciated by the likes of Red or Dead co-founder Wayne Hemmingway. 
"Think raw British talent, think innovation in design, think everything fashion," say the organisers.
Among the labels showing at the exhibition are several handpicked labels chosen by the director for their unique and individual style, some established and others emerging, some include Anouska London, Helen Rochford, Arthur and Betty, Bugsy Pants,
Velvet Johnson and Yaelle.
Both buyers and the general public will be offered the chance to enjoy a display of designs and collections via several inspirational high-class catwalk shows tailored differently each day. On Sunday, for example,  The Vintage summer catwalk, sponsored by celebrity favourite Trinitia Tan, will be fully enjoyed after indulging in The Great British Afternoon Tea. 

Guest designer interviews and active workshop sessions - expected to be announced soon -  also make a gateway for inside behind the scenes professional knowledge and even some fashion world exclusives. 

Celebrations during the debut of the event will also include the launch of the Young Inspirational Brit fund, where one outstanding British designer or brand will be given access to top professional industry mentoring support and funding. 

Their talent and innovative collections will go on to being stocked in select boutiques and identified stores not only nationwide, yet potentially at an international level formatting a global brand. 

Additionally the BBABA is looking for ‘Glambassadors’ -  so there is no excuse to not get involved!   

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