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Ethical sales skills training day with Jane Binnion

Lancaster LA1
Jane Binnion

Author of The Heart of Sales, Jane Binnion  delivers sales training in-house to teams across the UK. To support organisations in the North West to increase their sales, she is delivering a one day open course ideal for the smaller organisation.

There are just 12 places available on this practical, participative and engaging training day on July 4th in Lancaster UK..

  • This is aimed at sole traders, micro business owners and smaller not-for-profit organisations who do not have a dedicated sales team.
  • It is for those who hate the whole sales thing but need to sell.
  • Anyone who runs a small business or not-for-profit organisation who needs to sell their product or service.

In this training day participants will;

  • Explore the blocks to sales, both personal and organisational.
  • Develop a tool kit of ethical sales skills
  • Work on confidence issues re The ask
  • Practice dealing with Closing and Objections
  • Understand that in this age of social media customer care and sales are inextricably linked
  • Set practical action points to implement immediately to bring in and keep more of the right customers.
  • Leave with a full understanding of the Why and How of Make the sale easy

In this age of social media, sales absolutely must not  be dirty or manipulative, and Jane’s curriculum of practical ethical sales skills will empower you, inspire you and set you on track with a plan of clear action to grow a sustainable business.

Cost £88. Book your place at

A light lunch and refreshments will be provided. Please email if you have dietary requirements

Want to try before you buy? Download a free chapter of Jane’s book The Heart of Sales here  
You might also like to read Jane’s article Sales Success: the competitive advantage of small businesses here