A ‘Taste of Lancashire Food’ at Lancaster Tourist Information Centre. Photo via: www.britishtourismweek.com

Staff at Lancaster and Morecambe Visitor Information Centres are inviting customers to call in and help them celebrate British Tourism Week (March 23 to 29).

Now in its third year and backed by His Royal Highness the Prince of Wales, this national event aims to raise awareness of the size, value and importance of Britain’s £74 billion visitor economy.

Morecambe Visitor Information Centre will be offering visitors the chance to sample afternoon tea – as taken in many a seaside café – on Tuesday 24th March, and in Lancaster there will Scottish shortbread to sample throughout the week.

Both centres will be showcasing the types of holiday and attractions that are available in the UK.

“Tourism brought in £267million to the local economy last year and supports more than 4,000 jobs in the district,” reveals Coun Shirley Burns, Cabinet member with responsibility for tourism. “The opportunities for developing the value of tourism to businesses in this area are great. Our area has so much to offer”.

• More information about British Tourism Week can be found at www.britishtourismweek.com